To celebrate the release of “100 Minuti Per Te” (Sugar 2021), a big collections of track by the Queen of the music industry, I was asked to give a fresh looking to the classic Tv appearance. So I played with the icon itself, giving an happy and weird look.
This work is a collaboration between me and eenreeco
Art direction and animation by Simone Brillarelli
Motion Graphic by eenreeco
Client Sugar Music
Part of the video were also used to advertise the upcoming release on big screen in Milano City (galleria Vittorio Emanuele), and radio appearance (RTL105).
